Hermès Celebrates Mother’s this Mother’s Day

Aug 6, 2023

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Luxury and exclusivity go hand in hand, and exclusivity should be a big part of the brands marketing strategy. Creating a feeling of rarity sets luxury brands apart from the rest. But how do you create this aspirational feel?

Building relationships is key within the practice of Marketing and this concept is woven into CBD Marketing fabric and we strive to walk this journey with the brands we work with and their consumers. This methodology was implemented during the recent Mother’s Day 2023 Hermès Campaign.

Luxury and exclusivity go hand in hand, so exclusivity should be a big part of your marketing strategy. Creating a feeling of rarity sets luxury brands apart from the rest. But how do you create this aspirational feel?

In collaboration with Woolworths, Hermès invited VIP guests to their stores to discover their perfect fragrance while enjoying carefully selected refreshments. This was an opportunity for Hermès representatives to meet their guests, to showcase the luxury of the Hermès Fragrance Collection. A luxurious experience all round!