Take Control Now with ghd and PinkDrive® Campaign!
With its annual pink campaign, which has generated more than $23 million for breast cancer charities, ghd is celebrating 20 years of supporting these organizations while putting a focus on the importance of self-checking and breast cancer awareness.
Dedicated to raising funds for breast cancer charitable associates, with each purchase of the latest ghd pink limited-edition collection, ghd will donate R100 to the PinkDrive® charity. The last three years have seen PinkDrive® embark on a goal of empowering young women worldwide to begin routinely inspecting their breasts, through their campaign, Take Control Now, to increase understanding of the value of self-checking.
CBD Marketing came on board to bring awareness to this wonderful campaign with the use of selected influencers. Ghd sent gorgeous press release packs which our influencers shared with audiences on their social media profiles.
“I am incredibly proud of the long-standing commitment ghd has made to the breast cancer community. For the past 20 years we have dedicated a moment in the year to raising awareness of breast cancer, generating over $23M for breast cancer charities across the world, and we remain committed to this cause and to delivering on this year after year.”
JEROEN TEMMERMAN, GHD CEO
LIMITED SPECIAL COLLECTION:
The new special limited edition items and soft touch zip bags have a gentle pink peach hue and are imprinted with the campaign slogan “TAKE CONTROL NOW” to prompt users to self-check frequently.